DCO vs. The Big Box Store

Why should you choose DCO over big box stores?
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Dalton Carpet One has very knowledgeable staff that is more than willing to help you. We also pride ourselves in excellent customer service, ensuring your satisfaction (we even have a Beautiful Guarantee!). Our pricing is also very straightforward, unlike many big box stores.

There are quite a few drawbacks to big box stores (Lowes, Home Depot, Empire Today, Lumber Liquidators, etc). One disadvantage is that many are notorious for getting you in the door with a deal that sounds irresistible, but by the time you get the final bill, a bunch of “fine print” charges make the final cost more than you would have paid somewhere else. They’re also known for being unhelpful. Their sales staff may not be properly trained in carpet, or worse, might be incentivized to sell a certain type of carpet, rather than what’s best for you. Most of these stores contract out installation. This wouldn’t matter except when it comes to a problem with your carpet, many people have found that these large retailers put the blame on someone else (eg. the installer or manufacturer) and won’t help with your problem.

Here are some questions to consider when determining whether to use a big box store or a local store, like Dalton Carpet One:

Who is measuring your home?
The person who measures your house typically does not work for the big box store. They work for another company that is contracted by the store. They tend to know nothing about the person they are sending into your home. At Dalton Carpet One, your sales person will come to your home and measure the space. This person will be your main point of contact throughout the sale and installation.

Who is installing your flooring?
Usually, the big box stores do not know very much about the people they are sending into your home to install your floors. The actual installers that show up at your house may have very little experience or a questionable background. Most of the installers here at Dalton Carpet One have been employed by us for many years and carry their own insurance and bonds. We are also 5 Diamond Installation Excellence Certified.

Did you read the small print?
A lot of these big box stores have hidden fees in their small print that can really empty your wallet. For example, the deal may read, “10% off!” but in small print it reads “installation only”, which can only actually be a few cents per square foot, saving you virtually nothing.

Do they charge you for an estimate?
Big box stores will charge anything, usually about $50.00, to measure your home. Then the person who measures (third party contractor) will not tell you how much your total is. The estimator will not tell you how many square yards / square feet they came up with until you go back to the store to buy. They often inform you of these extra charges after they have collected the estimate fee. At Dalton Carpet One, our estimates are always free!

Do you have to pay in full prior to installation?
What if they do a bad job, fall short on material, or never show up? Most stores, including us, ask for a deposit on the order and ask for the balance to be paid on completion of the job, once it is done to your satisfaction. We also offer payment options!

How long will the installation take?
Big box stores have a standard wait time from the date you place your order to the installation date that can take up to 4 – 6 weeks! At Dalton Carpet One, it depends on the product, but we can usually get it done in less than half that time. In-stock carpet can be done within a couple of days.

Is the installation guaranteed?
The registrar of contractors holds companies responsible for two years, but many big box stores say that it is guaranteed for only one year. At Dalton Carpet One, we offer an installation guarantee on your carpet for the lifetime of the product.

How are you treated?
Many times when you call a big box store, you will be directed to an automated system, then asked to “Press 1,” etc. When you finally got a human on the phone, you ask for the flooring department. After a few minutes on hold, you finally got an associate on the phone. You ask a question, then you get placed on hold…again. Minutes later, a different associate comes on the line. You ask this person the same question. Your total time invested is more than 10 minutes to answer a very simple question. The same phone call to Dalton Carpet One would have taken under one minute from start to finish.

Is the staff informed and knowledgeable?
The person in the flooring department at the big box store may have just transferred from the plumbing department or garden department. Each member of our staff at Dalton Carpet One has the experience, proper training, and knowledge needed to answer all of your questions and help you select the flooring you are looking for. They even have the ability to help design and can give suggestions on décor.

Are you buying more material than you need?
YES, you are! The big box stores add around 10% more square feet / square yards than you actually need. They will say that it is for cut allowance or overage. Every time we measure a home that has been previously measured by a big box store, we have come up with less material needed. EVERY TIME! That means you are being charged too much by the big box stores.

Read more about the Dalton Carpet One Difference>

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What Inspired Our Core Purpose

What inspired our Core Purpose is what inspires us daily: you.

Our Core Purpose is what defines us as a company. It serves as a reminder to why we are here: We exist to make it easy for customers to confidently create functional and beautiful environments.

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Our number one focus is you, our customer. We want you to know that we are here to help simplify the process of purchasing floors or cabinets for your home. It isn’t always easy renovating, remodeling, building, or even decorating your home – especially when you have the interior design talent of a shoe (like my poor mother…)! Luckily, we have a full staff of interior designers who are here to guide you through your inspirations to make your vision come to life.

Our talented sales staff work hard to make sure the vision you have for your space lies within your budget and your lifestyle. We do whatever it takes to make sure you are comfortable and confident with the decisions you make for your home.

The time, energy, and money you invest into your home should never be wasted. The environment you create with us will be functional as well as beautiful. Our installers are some of the best in the area and we assure you that you will be completely satisfied. We even have a Beautiful Guarantee for our floors!

In our follow-up call, we welcome any feedback as we are constantly striving for improvement. We take pride in knowing that you will always receive the best service from everyone at Dalton Carpet One.

Since 1978, we have instilled these values of remarkable customer service, relationship-building with our customers, and superior installations. This is what makes us stand out. This is what sets us apart. This is why we are still here and growing exponentially after 38 years.  This is what makes us Dalton Carpet One Floor & Home.

Renovating Budget Tips

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Nearly a third of homeowners do not have an initial budget prior to starting their home renovations (31%) [Houzz]. Having a budget in mind is extremely beneficial to the designer, as it serves as a guide for what direction to go in and it focus on what is really important to you. Creating a budget also helps you know what your means are, making over-spending less likely to happen.

With a wide variety of quality products available, there’s a kitchen for just about every budget, ranging from the lovely to the super deluxe. Most homeowners have an idea of how much they want to spend; however, deciding how to allocate those dollars can be confusing with all of the options available today.

To share a few examples, a large show-stopper of a kitchen with luxurious materials in a metro area could start at more than $100,000 and even go beyond that. However, a lovely, modest makeover in a smaller town can be achieved around $20,000 ­to $25,000.

Here are a few tips that can help keep you within budget:

  • Keep your priorities front and center. A $100 simple stainless steel sink or a farmhouse-style one in antique copper for $3,500? A $4 polished brass knob or a $98 crystal model? Figure out what is important to you!
  • Plan your budget for a 10% overage in case there are unexpected expenses that occur
  • To scale back financially, ask yourself if all chosen features are necessary; however, bear in mind that what you might not miss now could be an essential feature months, or even years, down the road. Avoid future disappointment by including as much functionality as possible early in the design process. This is especially true of bathroom storage solutions that need to be put in place when the cabinetry is being installed.

How much do I spend?

A recent national survey conducted by National Kitchen & Bath Association (NKBA) offers as a guideline for allocating your construction budget. They found that, on average, consumers working with a designer spent the following:

4%…………………………………………………………………………………………Design Fees
17%…………………………………………………………………………………………Installation
14%……………………………………………………………………..Appliances and Ventilation
29%…………………………………………………………………………Cabinetry and Hardware
10%………………………………………………………………………………………..Countertops
5%……………………………………………………………………………………………….Lighting
7%……………………………………………………………………………………………….Flooring
4%………………………………………………………………………………..Doors and Windows
5%…………………………………………………………………………………..Walls and Ceilings
4%……………………………………………………………………………..Faucets and Plumbing
1%…………………………………………………………………………………………………..Other

Let our full service design team at Dalton Carpet One help you put together a budget for your renovating project.

For more information on Dalton Carpet One, stop by the showroom at 3690 Atlanta Highway, Suite 108 in Athens, Ga., call 706.353.0547 or visit www.daltoncarpetone.com.